Four Sisters Closet is a boutique women's clothing shop operating exclusively via digital sales channels. They offer clothing, outerwear, accessories, and jewelry at an affordable price. Previously, the boutique shop was running a site built on free platform offered by a credit card processing company. The site was visually unappealing, and struggled with SEO and performance metrics. Hearing that the service they were using would no longer be free, Four Sisters Closet made the decision to commission a new site built on the Shopify platform.